When the cost of content creation approaches zero and everyone has the ability to create, the traditional competitive advantages become less relevant. The key question shifts from 'can you create?' to 'what is your unique edge?' and 'how do you win?' in a market where technical capability is no longer a differentiator.
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The Cambrian Explosion of ContentIndexed:
"If everyone can create, how do you win?" As the cost of launching software and creating content trends toward zero, we are entering a "Cambrian Explosion" of new studios and creators. In this clip, Simon Davis (CEO of wearemighty, https://www.linkedin.com/in/simondavisgames/) explains why "ability" is no longer a differentiator in 2026 š” The Insight: - Zero-Cost Trend: Production costs are dropping drastically, leveling the playing field for indie creators - The New Challenge: When the barrier to entry crashes, your technology isn't your moatāyour vision and "true craft" are #aidevdiary #ContentCreation #AI2026 #FutureOfGaming #StartupStrategy
I do I do see a positive in this, which is that these tools, you know, if we're going to torture this metaphor a bit more, could allow for a Cambrian explosion as well, where you're going to see all these studios popping up because just the cost of launching software and creating content is basically like trending downwards towards zero. Not quite zero, but really not far off.
And so the question then becomes like if you if everyone can create content, like what is your edge and what is your how do you win?
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