Marketing is fundamentally about understanding people, reaching them, and helping them solve their problems, not about tools, technology, or automation; the traditional tech startup marketing playbook of data scraping, content automation, and unsolicited outreach is ineffective because it confuses force with strategy, and businesses should focus on building around what customers actually want rather than what tools can do.
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Guerilla Marketing vs. Gorilla MarketingIndexé :
The go-to-market playbook that tech startups have been running for the last 15 years isn't working like it used to. And a lot of what passes for "marketing" these days isn't even close to the real thing. There's a difference between guerrilla marketing and gorilla marketing....and most brands are doing the wrong one. #marketing #guerillamarketing #marketingstrategy #aimarketing #aiinmarketing #marketingtips
Marketing is not an engineering job.
Never has been, never will be. The go-to market playbook favored by tech startups over the last 15 years doesn't work like it used to. It's not 2015 anymore.
Scraping people's data, automating content, and unsolicited outreach at scale. None of that's marketing. It's not even guorilla marketing. It's gorilla marketing because it mistakes force for strategy. Marketing was never about tools or technology. It's always been about the people, understanding them, reaching them, and helping them solve their problems. Tools and tech are great, but they're not a marketing strategy. So stop building around what they can do and start building around what your customers actually want.
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