Guerilla Marketing vs. Gorilla Marketing

インデックス作成: 2026-05-15

[00:00:00]Marketing is not an engineering job.

[00:00:02]Never has been, never will be. The go-to market playbook favored by tech startups over the last 15 years doesn't work like it used to. It's not 2015 anymore.

[00:00:14]Scraping people's data, automating content, and unsolicited outreach at scale. None of that's marketing. It's not even guorilla marketing. It's gorilla marketing because it mistakes force for strategy. Marketing was never about tools or technology. It's always been about the people, understanding them, reaching them, and helping them solve their problems. Tools and tech are great, but they're not a marketing strategy. So stop building around what they can do and start building around what your customers actually want.