In 1985, R.J. Reynolds, a tobacco company, acquired Nabisco and expanded its brand portfolio to include Ritz, Premium Saltine, Big Mutant, and Wheat Thins, demonstrating how major corporations can diversify their business operations by entering new industries through strategic acquisitions.
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When Big Tobacco Bought Your Snacks! 🚬🍪 #foodIndexé :
When Big Tobacco moves into the snack aisle, things tend to get a little… crushing. 🚗💥 In this clip from the comedy documentary, Food, we go over how in 1985, RJ Reynolds decided that cigarettes weren't enough. They wanted your pantry, too. They didn't just buy those four brands. They bought hundreds. Between them and Philip Morris, Big Tobacco bought most of your food. #BigTobacco #Nabisco #WheatThins #Zorsius #UtopiaNOW #Documentary #CorporateTakeover #FoodHistory #TheBigShort" This is from the proof of concept for the documentary, "FOOD" which uncovers the true roots of the obesity epidemic in the United States, arguing it's primarily caused by the intentional, addictive manipulation of the food industry, not personal choices. *This proof of concept uses acquired and royalty free content. The feature will include original content, but in the same style. utopia-now.org
R.J. Reynolds bought Nabisco and added to its brand Ritz, Premium Saltine, Big Mutant, Wheat Thins.
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