How One Of My Clients Grew His Business From 3 Million To 10 Million In A Year

Indexed: 2026-05-18

[00:00:00]I had the privilege of working with a very high level client over the last 12 months and I'm about to show you a video interview that I did with him after he engaged with us for a year in one of our highest tier programs. His name is Richmond Den and uh Richmond engaged with us for our VIP day offer which is $375,000 a year. It was 350 when he bought it, but the impact that it had on his business was mindblowing even to him. and you're going to get to see the original clips of how the whole conversation got started in this video.

[00:00:36]I think you're going to enjoy it immensely. So, if you are a high level entrepreneur and you feel stuck at 50,000, 100,000, 200, 300,000 a month and you're smart enough to know you're stuck, uh then you might be a very good candidate for a VIP day plus with us.

[00:00:53]And if that's the case, you can apply.

[00:00:56]You can find the link for the application in the description of this video. Thanks for watching. On this video, I have one of my clients with me.

[00:01:03]He's only been with me for a year as a client. I've known him for years, but he's been a client of mine for a year and is has had one of the most miraculous, amazing, dynamic, and powerful transformations that I've ever seen. And and it didn't take him a long time. like literally after he came to his very first event, in less than 24 hours when that event was over, he generated over a million dollars. It's just it's the it's this is the craziest thing that I've ever seen.

[00:01:34]One of the craziest things I've ever seen. And so I want to and you've seen me interview him before, but I interviewed him before about his program. I'm going to interview him now about the success that he has had in our program over the last year. I want to introduce to y'all and present to others my friend, my client, my amigo all the way from the land down under, Richmond Den.

[00:01:56]>> Marin, pleasure to be back.

[00:01:59]>> Yeah. So, so Rich, um, first of all, talk about how long you've been, how long have you been an entrepreneur?

[00:02:06]>> Nine years. I used to be an optometrist.

[00:02:08]>> You were an optometrist. Okay. So, nine years. And when you say you were an uh an entrepreneur for nine years, you're including the opto optometry.

[00:02:16]>> No, no, no. Oh, no. You since you It's been 9 years since you left optometry.

[00:02:20]Optometry.

[00:02:21]>> Optometry.

[00:02:22]>> Optometry. You got >> optometry. Okay. I thought I was missing a a letter or something. Optometry. So So you left that nine years ago and you learned how to do what? You went left that and started doing what?

[00:02:33]>> I was a life coach for the first couple of years and then that crushed really well and then I started business coaching after that.

[00:02:38]>> Okay. Now what does a life coach do?

[00:02:40]>> Life coach is it's it's a general it's basically like a GP for someone's life.

[00:02:44]So, anyone's going through either anxiety, depression, or overwhelm, guilt, just certain emotions. Okay.

[00:02:50]Yeah. Yeah. But I was mainly life coaching for the elderly, funny enough, when I started out.

[00:02:55]>> Be careful how you use that word elderly around elderly people.

[00:02:59]>> That was my niche. You were far from that. You were far from that.

[00:03:03]>> Okay. All right. Clean it up. Clean it up. Okay.

[00:03:07]cuz as a as an optometrist the um the average patient age that I was seeing for 10 years was around about 55 to 65 and so I built rapport.

[00:03:15]>> I'm in that age group.

[00:03:18]You bro, when you find yourself in a hole, put the shovel down.

[00:03:22]>> Okay. Okay. Go ahead.

[00:03:23]>> That's how I started.

[00:03:24]>> Okay, cool. That's that's really cool.

[00:03:26]And so you were you started coaching life coaching those people and then you transitioned from life coaching to business coaching because >> because we were doing so well and people were wanting to know how I was getting my clients online.

[00:03:39]>> So you were successful as an optometrist.

[00:03:41]>> Yep.

[00:03:42]>> Then you became successful as a life coach and then you started teaching other people who wanted to be coaches or life coaches how to be successful life coaches.

[00:03:50]>> Yeah.

[00:03:50]>> That that's a that's a logical transition. Okay. And so um you did that for seven years before you met I mean before we started working together.

[00:04:00]>> That's right. Yeah.

[00:04:01]>> Okay. So in seven years of being a life coach, >> do you mind sharing what your annual revenue was after seven years?

[00:04:08]>> Of course. Of course. So in the first seven years u the first year I did about 120 and then the second year 500.

[00:04:15]>> 120,000.

[00:04:16]>> 120,000. Okay. Yeah. Yeah. It was a good first year. It was a good first year.

[00:04:20]So, >> I'd say >> that's why a lot of people started coming saying, "How are you doing this?

[00:04:24]How are you doing this?" Cuz I wasn't running any ads or anything. I was just just posting content three times a week >> and um and then transitioned to business coaching and then we got to about a million a year and we stuck on that >> in the third year.

[00:04:35]>> In the third year. Okay.

[00:04:36]>> And we were stuck on that for about 3 years and then I finally broke through to 3 million a year and was stuck on that for another couple of years and that's where we were stuck before I met you.

[00:04:44]>> Okay. So, you were stuck at 3 million a year. So, first thing I want youall to notice is that he has a business that's doing 3 million a year and he's thinking of himself as being stuck, which which which shows you something that I think a lot of people don't understand. The people who need it the least often want it the most. And the people who want it the most or the people who need it the most often want it the least. Why am I telling you that?

[00:05:12]Because so many of you when you start your businesses, you want to serve people who need it instead of people who want it. And you're wondering why you stay stuck. You're staying stuck because you're talking to the wrong people about the wrong thing. Does that make sense?

[00:05:26]Would you agree with that?

[00:05:27]>> 100%. That was my big aha on the jet.

[00:05:31]>> Well, cool. Cool. We'll talk about that, too. So, so I want you to think about this. I want you to think about this.

[00:05:37]who you sell to and who you serve will impact your bottom line more than what you serve. And in fact, it'll serve your it'll it'll impact your bottom line more than anything, more than anything else you're going to do in the business. Who who and how many of those who are going to be the determining factor of how much money you make. Does that make sense to everybody? Yes.

[00:06:00]>> Okay, cool. So, so you and I, we uh we knew each other because we're in a mastermind together and and I don't like I don't join masterminds to sell other people in the mastermind coaching programs. But when I'm in masterminds, people have a tendency to come to me and ask me questions because I guess they think I know something, which I might. I know some things. And so, so last in October of 2024, Richmond, we're at the we're at the mastermind and he asked me the question like, "How are you and Eileen?" Eileen's another one of my previous clients. How are you and Eileen like selling people $100,000 offers? Like, how are you doing that? Well, like what does that even mean? But then even more importantly than that, I think it kind of happened when he did his presentation. and he was asking for help and then I gave him an answer that he didn't like. Right.

[00:06:57]Right.

[00:06:57]>> I thought it was totally irrelevant.

[00:06:59]>> Irrelevant. So tell them the question you asked and the answer that I gave you.

[00:07:03]>> The question was we were struggling to fill up our events and that was really it. Like how do we get people to show up? How do we get more people to register for an event? And then Marin's like Richmond where's your $100,000 offer? Which was how is this connected to filling up an event? And that went on this wild tangent.

[00:07:21]but necessary.

[00:07:23]>> Yes. And then so we're at dinner one night and I wish I would have thought to ceue up the video. In fact, we're recording this. So I'm going to play the video right now.

[00:07:34]>> My is coaching Richmond right now.

[00:07:36]>> Okay. So this that's good. You don't have it, right? You don't have to you don't have any US currency. So I'm here's what I'm going to do. I'm going to Somebody start a timer.

[00:07:45]>> I'm going to sell you a $100 bill for $10. This is what happens in your circle in case you're wondering.

[00:07:50]>> You don't have $10. What are you going to do? You got 60 seconds. Start the timer. What are you going to do?

[00:07:56]>> Yeah. 20.

[00:07:57]>> I don't want I don't want that. $10 US.

[00:08:00]You don't have it. I'm going to sell you the $100 for $10. What are you going to do?

[00:08:03]>> Uh, give it to me. I'll pay you back 20.

[00:08:05]>> No.

[00:08:06]>> Go ask people.

[00:08:10]>> I don't $10.

[00:08:11]>> How much time you got left?

[00:08:14]>> You got 40 seconds.

[00:08:19]Let's go. Let's go.

[00:08:22]>> I got five. I got five.

[00:08:23]>> Five.

[00:08:24]>> I want half of the back.

[00:08:26]>> Is that all you have in there?

[00:08:28]>> Which one? Which one?

[00:08:29]>> Cliff's here as well.

[00:08:31]>> Give me $2.

[00:08:35]>> $10.

[00:08:37]>> $10.

[00:08:40]>> $10.

[00:08:40]>> How much time is left?

[00:08:42]>> I don't want 20. I want 10.

[00:08:47]I'm not going to give you that given to me last night. Number 36, >> time. You didn't get time out.

[00:08:57]>> Okay. So now, now, so here's the problem. Now, did you want that deal?

[00:09:03]>> You wanted that deal, didn't you? I was going to give it to you.

[00:09:06]>> I'm not bad enough that But here's the problem. You had a mental block that kept you from thinking about borrowing the $10. It took you 20 seconds to figure out you needed to borrow the money.

[00:09:16]>> Well, guess what? If that thought's not in your head for you, it's also not in your head for your clients, >> right? So, but let's say we did the deal, even though we didn't.

[00:09:26]>> Let's say let's say we did the deal. So, so, but but it's okay. It wasn't an epic fail cuz you learned a more valuable lesson by not being able to get the money than you would have learned if you would have got it. Okay? So, watch this.

[00:09:37]Let's say you did the deal for 100 and I said okay now I'm not the deal's off the table but let's say it was on the table and I said you give me a 100red I'm going to give you 1 2 3 4 5 6 7 8 9 10 I'm going to give you a thousand you give me 100. Do you want that deal?

[00:09:53]>> Yes.

[00:09:54]>> Are you sure? Do you have to think about it? Do you need to talk to your wife? Do you need to sleep on it?

[00:09:59]>> Huh? Do you need to talk to your business partner?

[00:10:02]>> No. You you don't need to do any of that. Okay. So, so you give me a h 100red, I give you a,000. Y, >> right? Okay, cool.

[00:10:08]>> So, what if I said you give me a,000, I give you a $100,000.

[00:10:11]>> You give me $1,000, I give you $100,000.

[00:10:13]You want that deal?

[00:10:14]>> Yes.

[00:10:14]>> Okay. You give me a hundred,000, I'll give you a million dollars. Do you want that deal?

[00:10:18]>> Are you sure?

[00:10:19]>> Yes.

[00:10:19]>> I'm only going to do one of them. Which one do you want?

[00:10:22]>> Million dollars.

[00:10:23]>> So, you're going to give me $100,000.

[00:10:24]That's the deal you want the most?

[00:10:26]>> Yes.

[00:10:26]>> That's the offer.

[00:10:28]>> Yeah.

[00:10:28]>> You're selling people the payoff. You're not selling the pieces. You're not selling the product. You're not selling your person. How much time do you have to put into that has nothing to do with it?

[00:10:36]>> Yeah.

[00:10:37]>> Nothing.

[00:10:38]>> You're selling the payoff.

[00:10:41]>> And when they understand clearly that the payoff is worth 10 times more than the price, they will pay you the $100,000. And if they have $100,000 to pay you, one thing they're not going to do is give you a headache. Now, all these $25, they won't give you a headache.

[00:10:59]>> All right. There you are. My golden, let's go.

[00:11:03]Um, so we did that little exercise and you didn't win the money, right? You didn't get to buy the $100 bill from me for $10 cuz he only had Australian money as you all saw. I wouldn't take it. And he tried to give me $20 US and I didn't want 20. I wanted 10. I was very specific. And so he ended up not getting the money. How did that make you feel?

[00:11:23]And then what did you do next?

[00:11:24]>> Number one, very embarrassed. But also when I realized the solution was so simple, I got even more embarrassed because I'm in front of you and and Russell and also my friends there and you know um you don't really want to lose a game in that in that context. But >> right and it was not my intent to embarrass him at all. In fact, the thought of him being embarrassed didn't even cross my mind. I just wanted to show him how this works. Okay. And how it works is when the value is this big and the price is this big, they always buy. And just like I asked him in the video, so um if you would have won and you I would have sold you a $100 bill for $10, that's a good deal, right?

[00:12:01]That's a good deal. Okay. What if I said you give me a hundred, I give you a thousand. Was that a good deal? What if I said you give me a give you 100,000?

[00:12:07]That's a good Okay. What if I say you give me 100,000, I give you a million.

[00:12:10]Is that a good deal? That's a good deal.

[00:12:11]Okay. What if I only go I'm only going to do one. Which one do you want? And he said the million dollars. So you you want the offer that cost a hundred,000.

[00:12:18]He said yes. And I said that's the offer. The offer is about the payoff.

[00:12:23]The offer is not about the pieces. The offer is not about the process. The offer is not about how much of your personal time they get. The offer is about one thing and one thing only. It's about the payoff, right? And so I guess that you that really landed because that night you went back to your room and what happened? Yeah. That night I went back to my room because I got the lesson I needed. So sometimes the best lessons are coming from not winning. Like that is really the truth. And so got back to my room and I thought about a $100,000 offer. Not really what was in it, but the payoff.

[00:12:55]>> There you go.

[00:12:55]>> The payoff. And so I messaged uh Kaye.

[00:12:59]And then >> one of your clients, >> one of our clients right now. My first I I don't know why I messaged I just I just messaged her via WhatsApp said, "Kaylee, I'm with Russell. I'm with Marin. We're doing this and I have a $100,000 offer you." And then within a couple of minutes, she said, "Yes, I'm in." Come on now.

[00:13:18]>> Like after a conversation at dinner and then the next day he comes and tells me >> and you've asked me to do something.

[00:13:28]What did you ask me to do?

[00:13:29]>> Yep. Cuz it was my first 100k sale. I couldn't believe it. Money transferred in, deposit paid, everything like that.

[00:13:35]I said, "My can you u shoot a video and just congratulate her? I think this will be a special moment both for me and for her as well cuz that's the first time she's ever invested that much for herself." And then on that video, we can even play the video too if you want.

[00:13:48]>> So, so, so I'm going to I'm going to let you see that video right now.

[00:13:52]>> Kaylee, I'm here with Myin.

[00:13:53]>> Hey, Kaylee. How you doing? Proud of you, girl.

[00:13:56]>> Oh, yeah. Congratulations on the 100K offer.

[00:13:59]>> Yeah. Congratulations on being the first.

[00:14:01]>> The first.

[00:14:01]>> Because here's what happens. People sell like they buy. And this 100K offer with Richmond for you is going to be your right of passage to your 100K offer to your clients. I'm looking forward to hearing that story.

[00:14:14]>> And as a special part of the offer, I know she believes in proximity and so I'm going to give you a personal introduction to Myin and then whatever you do with that is up to you, but Katie is a cool girl. You're >> cool. Is she Is she in Australia?

[00:14:27]>> She's in Australia.

[00:14:28]>> So, here's what I'm going to do. I'm going to make Richmond an offer. I'm going to make him a 100k offer. He gets to come to Tampa and spend a day with me on my yacht. And if he says yes, I'm going to let him bring you with him.

[00:14:42]>> Oh, okay. Yes.

[00:14:48]>> Okay.

[00:14:48]>> Yes.

[00:14:49]>> Say less.

[00:14:50]>> Oh my gosh.

[00:14:51]>> We'll spend the whole day together and I'm going to teach y'all how to create a premium value offer experience.

[00:14:57]>> So, really, you just paid my 100K through me to you.

[00:15:01]>> No, no, no, no, no, no, no, no. It actually didn't. It actually didn't.

[00:15:05]What's going to happen is I'm going to show both of you how to turn that 100K offer into millions for the rest of your life. Millions. Like crazy millions. It's insane.

[00:15:15]>> All right.

[00:15:16]>> When are you leaving?

[00:15:17]>> Tonight.

[00:15:17]>> Oh, man. That's too bad.

[00:15:20]>> Cuz since you're taking me up on the 100k offer, I was going to let you fly back on my private jet to Tampa with me.

[00:15:24]So, I don't know if you can re I don't know if you can rearrange your schedule or not, >> but if you can, you can fly back and mastermind in the sky with us.

[00:15:30]>> Oh my gosh.

[00:15:32]>> So, there you have it.

[00:15:33]>> Okay. I got to I got to see >> I got a taste of the juice.

[00:15:38]>> Fly out of Tampa tomorrow night. Change your flight to fly out of Tampa tomorrow night.

[00:15:41]>> This is all moving too fast.

[00:15:43]>> No, just kidding.

[00:15:45]>> Weld has a need for speed.

[00:15:46]>> I love it.

[00:15:48]>> So anyway, congratulations, Kaylin.

[00:15:50]>> Kaylee, congratulations.

[00:15:51]>> Kayie, congratulations. All right.

[00:15:53]>> So, as you saw in that video, when I said something to Kaye, I offered her to be Richmond's plus one if he said yes to my $100,000 offer.

[00:16:05]And in the moment, as you saw, he said yes. But you didn't want to say yes.

[00:16:12]>> You weren't feeling yes. You were just saying yes.

[00:16:14]>> Yeah.

[00:16:15]>> Now, say it yet.

[00:16:16]>> Okay. So, what did you when you said yes, what did you feel like?

[00:16:20]>> Well, vomiting.

[00:16:23]Okay. Very That's a very specific um That's a very That's a very specific reflex. He felt like he was going to vomit. Okay.

[00:16:33]So, you didn't want to say yes, but you said yes. So, here's my question. I've never asked you this before.

[00:16:39]>> Why did you say yes even though you didn't want to?

[00:16:43]>> I knew it was the right thing to do. And the and most of the time, the right thing to do is not the thing that you feel like doing. M >> that's that's that's pretty powerful. Um and so the my $100,000 offer to him was Okay, Kaylee, as you saw in the video, hey Kaye, since you said yes to his offer, if he says yes to my offer, when he comes to spend the day with me on a yacht with my other VIPs, I'm going to let you be his plus one. And so he said yes even though he wanted to bomb it. He wired me the money, right? And then they came and spent the day with me on my yacht. And I also threw in a bonus that they got to come to my two-day event called Mouth to Millions where I teach people how to create and craft and convey and convert really premium offers like $100,000 offers and million-dollar offers. And so you spent two day, you and Kaylee spent two days at that event. Yeah. Right. And then >> you're flying back to Australia. Both of you were flying back to Australia. What happened next?

[00:17:44]>> Because at mouth to millions, you were teaching us how to create premium value offers and we're talking like 100,000 500,000 million dollar offers. And so on the plane, on the flight back to Australia, we crafted our first million-doll offer and we sold it on the flight via WhatsApp >> in less than 24 hours from the time the event was.

[00:18:05]>> That's right. Yes.

[00:18:06]>> So you got Okay. So I want y'all to envision this. He's on the yacht with us on Sunday with the VIPs. He comes to Mouth of the Millions on Monday and Tuesday. He's on his way back on Wednesday. They fly from here to San Francisco on WhatsApp. They message a potential client the offer. The person says yes.

[00:18:24]>> Yes.

[00:18:26]>> That's a million-dollar offer. Now, this is a person who was so resistant to $100,000 offers. He was kind of irritated with me when I first brought it up. I could tell he was irritated. He probably couldn't tell I didn't care.

[00:18:41]because I knew how good he was at what he did and how his his tiny challenge offer made so much sense and he had already helped so many people. It didn't make sense for him not to have a $100,000 offer. When if you if you have a transformation that you can deliver to people that's worth more and you're unwilling to present that to them, you're not keeping them from spending the money. You're just keeping them from spending it with you.

[00:19:08]>> How many y'all tracking? And so, um, so what happened was Richmond was stuck for three years at $3 million. Let me ask you a question, Rich.

[00:19:21]How many million dollar offers have you closed?

[00:19:26]Oh, by the way, I forgot to tell you the rest of the story because that wasn't that wasn't the end of it. I offered him my three back when my VIP day was 350,000. After he said yes to the 100,000, I offered him the VIP day for 350,000. And I told him if he made his decision within a time frame, I would let him apply the h 100,000 he had already paid to the $350,000 offer.

[00:19:51]And when I made that offer to him the final time, I did it in front of his wife.

[00:19:58]He was hoping she was going to say, "Don't do it, or we need to talk about this privately." Right? Isn't that what you're hoping?

[00:20:05]>> Very much so.

[00:20:07]>> Because if he wanted to vomit when I made him the $100,000 offer, he was going to want a projectile vomit if he said yes to this offer. And I said I said, "So so um something about his million three my $350,000 offer." And he asked his wife, "So Penny, what do you think?" And she just looked at him and said, "Do it."

[00:20:29]He had already made over a million dollars from the $100,000 offer. What do you think? What do you think she's gonna want him to do? Oh, take it to the next level, brother. Let's go. Right. And so, he's upgraded into the $350,000 offer.

[00:20:42]And how many $100,000 offers have you and your business partner closed in the last 12 months?

[00:20:48]>> 11.

[00:20:49]>> 11 $100,000 offers. How many million-doll offers have you closed?

[00:20:54]>> Three.

[00:20:54]>> Three $1 million offers.

[00:20:58]So, you took your business and then you sold more tiny challenges and way more more and more clients for your >> 0.1 which is your $25,000 offer. And a lot of that had to do with the interview that we did before on my channel.

[00:21:11]>> A lot of it. Yes.

[00:21:12]>> Okay. So, >> you took your business in one year from $3 million a year where you were stuck for three years. How much did you do last year?

[00:21:20]>> 10 million cash collected. 10 million cash collected to go from 300 I mean from three million to 10 million cash collected because you invested in yourself. He didn't invest in me. He invested himself $350,000 and it changed the trajectory of his business hockey stick in one year. So what are the greatest lessons that you've learned from that experience Richmond?

[00:21:49]>> Number one always. So, you talked about who before, right? Um, and who you sell to, but really who you spend time with is equally maybe if not more important.

[00:21:58]>> And because when you spend time with people who see things in you that you don't see in yourself, that's ultra important because you're never going to get the belief first. You're always going to borrow from someone else.

[00:22:07]>> And then, um, being around the right people, you know, you gave you the map and the belief that it could happen. But I also have a belief that if someone sees something in you and they and they're coaching you on that, like there is no benefit to them to try to steer you down the wrong path, >> right?

[00:22:23]>> Like zero benefit. I mean, it only makes them look bad. It makes everyone look bad. And so I'm always of the belief that if you're around people who believe in you, they're always wanting to see you down the right path. And so you probably should listen to that advice.

[00:22:35]And that's my philosophy with any sort of coaching or mentorship or friendship or anything like that.

[00:22:42]So, so couple questions about you working with me because you can be I want you to be very transparent. I want you to be like even if it even if it's not beneficial to me, I want you to give people honest answer. Is that fair?

[00:22:55]>> Yep. Okay.

[00:22:55]>> Okay.

[00:22:56]>> Cool. Um, question number one is would you say that your experience in my coaching program in the last 12 months because next month is your last month I think right time last month unless you renew. Okay. Would you say that that was not as good as you expected, as good as you expected, a little better than you expected, or just like way better than you expected?

[00:23:24]>> You know, the funny thing I just all I said was if I make back 350, like break even, which >> that's what that's what you were thinking.

[00:23:32]>> Yeah. Then then okay, then it'll be great. Like it'll be it'll be worth it if I break even. And um and so obviously we sold the million dollar off and it was way ahead after that one, right?

[00:23:41]>> Uh but like even that that um video I did with you on YouTube, I said, "Okay, which the my whole mindset was if I just make 350k back, then that'll be fine.

[00:23:50]Everything else is just a bonus." And that one YouTube video made 350K exactly. And it made me wonder, what if I asked myself if we just minimum doubled, you know what I mean? Be careful what you wish for. So that was the expectation for myself anyway. And obvious like like direct like people within 30 days >> within 30. Okay.

[00:24:16]>> Yeah.

[00:24:16]>> Gotcha. Wow.

[00:24:18]>> It was the most successful >> like thing, >> right? Book launch for the tiny challenge launch thing that you you had done.

[00:24:26]>> Y.

[00:24:27]>> So yeah, that was kind of wild. Watching those numbers in real time was kind of wild.

[00:24:31]>> That was wild. I I couldn't believe it.

[00:24:34]Yeah. Yeah. And I was with you the next couple of days after that. Yeah.

[00:24:36]>> Right. And we just kept it just kept it was like >> Right. Okay. Um what are some of the great what are the greatest three like ahas awarenesses that you've gotten since being in this coaching program?

[00:24:49]>> The biggest one was how hungry my cuz the 1100k offers were to my existing clients >> and they had like I didn't think that they wanted to spend any more cuz they were already top tier.

[00:25:02]>> Right. And you're right, if I didn't have the offer them, they would have spent the 100K elsewhere.

[00:25:08]>> And I realized in that moment of number one, like people who love and adore you and your raving fans, they they just want to continually be with you as long as you have the offer for them. And I just never had that. And so that opened up my eyes to what was possible. But then inside our community, it also gave them permission to sell their own 100k offers. So other students were selling 100k offers. And I I'm not teaching that. It's not my It's not my thing.

[00:25:32]Right.

[00:25:32]>> Right. But but you just expose them to the idea that it's possible.

[00:25:35]>> Exactly. Yeah. And so you know like the movie The Six Sense how they're like I see dead people. They're everywhere.

[00:25:40]It's like now I see 100k offers. They're everywhere.

[00:25:43]>> It is everywhere. It's everywhere.

[00:25:46]>> Um that opened my eyes and you know you talk about awareness >> and is the first step and I just was not aware. I was just not aware of what was actually out there. There's so many people out there who are just hungry for your offer. They're just waiting for you to to offer it >> and um even million-dollar offers. Yeah.

[00:26:08]>> So, so how how how true would you say this statement is? Like something that's really going to change your life in a great way, when you first are exposed to it, it is so counterintuitive that it like it just doesn't seem to make any sense at all. It seems nonsensical. Would you agree with that?

[00:26:27]>> Agree. Agree. And it to to your point too because there's no one-on-one coaching in there. There's I'm not selling on my soul like you said like I'm not going in the house and cleaning the dishes or anything like that. You know what I mean? Exactly.

[00:26:36]>> Yeah. And that was mindblowing to be able to help them get the result without selling my soul. So you could scale and also um and but they also love it as well cuz I thought, wow, if I don't give them all my time, are they actually going to love this experience? that they're getting way more value with less of my time because now I'm just so outcome focused at paying click >> exactly. So you have minimum viable input with maximum value output.

[00:27:03]>> Yeah. Yeah.

[00:27:03]>> And that's how that's like ideally every offer should have that I think.

[00:27:08]>> Yeah.

[00:27:08]>> Okay. So what are the other two lessons other two greatest like ahas other than the one you just named?

[00:27:13]>> How much like how much Penny believed in me. That's a big one.

[00:27:17]>> And >> Penny's his wife, y'all.

[00:27:18]>> Yeah. Pennyy's my wife. Yeah. So when she when she said yes in that in that room, he's like, "Do it."

[00:27:25]>> You know, I thought, "Wow, she believes in me so much. Marin believes in me so much." So it was great confirmation that, you know, I was doing something right with her, but it also made me realize, you know, for people who maybe don't have that support with their spouse, it it really is a reflection of, you know, how much trust you've you've built with yourself to do to follow through on what you said you would do.

[00:27:46]And >> for me, I've always been the person that if I say I want to do it, I'm going to do it no matter how it feels.

[00:27:52]>> And so that just built the trust with her. But just having her belief was great and just confirmation there. You really don't know. There's two things to really know whether someone really, I guess, supports you is when you're going through adversity >> and that and that's easy cuz everyone goes through adversity, but not everyone succeeds.

[00:28:09]>> The second thing is when you succeed and they're still cheering for you. M so good.

[00:28:13]>> So that was a big that was a big one for me to become su like successful and she's still cheering for me.

[00:28:20]>> That's awesome. That's awesome. And then the last one >> the last lesson would be um there's so many lessons. Okay. Uh your your who I'm going to go back to your who. Okay.

[00:28:31]>> Okay.

[00:28:31]>> Cuz you were talking about something on the plane.

[00:28:33]>> Yeah. Yeah. That was a big aha moment.

[00:28:35]Like for example, I was like the reason why the reason why you may have a filter as to that people don't have the money to pay you is because you're unconsciously projecting your ideal client as broke.

[00:28:51]>> So good, bro. So good. But if you understand that there is also a ideal client for you in the same avatar that are not broke and you just see people walking around with cash in their wallets and and you know legit like that is equally also true. And that's what I learned from selling so many 100k offers is like wow there's people out there who number one have the money to pay that are willing to pay and they want to pay you. And so now I don't see like >> broke people you know what I mean? Yeah.

[00:29:20]It's it's it's just a very different kind of um way of seeing the world and I see it very differently now and you can't unsee it, >> right?

[00:29:29]>> You can't unsee it. So, >> Right. Yeah. So, good. So good. So, I invited Richmond to come to the United States this time to speak at my event in California that we just had called Content and Cash Flow Live. And um there we sold 144 tickets. There were about 100 to 120 people who actually showed up and um and and I wanted the re I invited him because I wanted him to speak because he's so dynamic and he's so impactful and he shared some of his content ideas and had people walking around with their phones creating content live during the event, it was really really amazing. Um, and to see that number of people come to an event and then a large number of them came to you and just gave you reports on how they saw the video on YouTube and they took your tiny challenge and it changed their life and they got clients etc. How how was that for you?

[00:30:22]I was very surprised and um very surprised on the amount of people that you impact and you don't even know >> and so many of them had my book and so many of them had tried tiny challenges and then it was the first time they either either made money or they were on a dry patch and then they made money. I would say at least a dozen people came up and said that this really really helped them and super fulfilling, super rewarding and great confirmation that you're doing something right.

[00:30:46]>> Wow, that's so cool. And so you've also been in in addition to a VIP because you get King Solomon's Court with that where I teach you stage selling secrets. And so you've been to stage selling secrets.

[00:30:56]Yeah. But you've never seen it actually live. How was that experience for you coming to a live event um and you're seeing the person who taught you how to do like stage selling? You already you already doing it, but taught you my particular method of stage selling and then to see it actually work.

[00:31:13]Like what were what were some of your big takeaways from that experience?

[00:31:18]Because you have some.

[00:31:19]>> Yeah, a lot. So firstly, if you have not seen Marin at an event like his own event cuz Marin speaks a lot at other people's events, but at Marin's own event, you must come to Myin's event.

[00:31:29]Like that was one of my that was the first time I went to like your standalone event. And so it's definitely on my list of things that I needed to do. Um, so you must because Marin, the way he presents and the way he sells is very different almost the opposite from everyone else. Like there was no value stack. There was no like here's it here's what it adds up to and there was no like the offer goes away like tomorrow and the price is going to go up. Like there was none of that. Like everything you see out there he does the opposite >> and it crushed.

[00:32:01]>> And no pressure.

[00:32:02]>> No pressure. No, off the hook, out of the gate, and the whole way through the event, even while I'm doing the offer.

[00:32:08]>> Yeah.

[00:32:09]>> Okay. And >> that was amazing to witness.

[00:32:12]>> It was also amazing to witness on um how much you you like what you see online, whether you watch YouTube or not, is what he is in person and at his event.

[00:32:24]So, how you deliver your event is basically your you are who you are everywhere. So that was the second thing that I really appreciated. And then the third part was topic of content to cash flow. And the reason why I started and launched my YouTube channel was because of you.

[00:32:41]>> I legit six like 12 months ago 600 subscribers. Now 12 months later 5,600 which is still very small but 10x growth, right?

[00:32:50]>> That's significant.

[00:32:51]>> 140,000 views over I don't know how many watch hours but that's a lot of hours and that's a big contributing factor to our growth as well.

[00:32:59]>> 100%. Um and so thank you for that. And so I realized that it's important that u you know attention is currency right now. Data is oil but consumption is king.

[00:33:11]>> And so good bro.

[00:33:12]>> You know a lot of them already had consumed a lot of your stuff before going into the room. And I thought that was really really important. Like you had a you had a culture and a community that was already there on day one. And I thought >> yeah we had people bunch of people from Canada had one guy came from Japan lady came over from Maui. It was It was pretty wild.

[00:33:30]>> It was wild. And I thought, "Wow." Like, usually at an event, you know, you're spending the first day trying to get people together and all that kind of stuff, but because they haven't consumed anyone anything, but because you've done all the work pre- leading up to that, it made a huge difference to the room.

[00:33:45]>> Wow. So cool. So cool. Um, I guess the last question that I have for you is if you were going to share something with the YouTube audience and the live audience. I I got a question before that before I ask you that because you when you do your YouTube, you do it in a studio in front of a camera. Yeah.

[00:34:04]>> How has this experience been for you?

[00:34:06]Like in front of a live audience, having a conversation in front of a live audience, having a Q&A with a live. How is that experience? How does that feel to you?

[00:34:13]>> It's It's way better. I I wanted to be in here for like over a year now and um cuz I know how you do your YouTube and so being in front of a live audience is way better cuz it's organic. It's real.

[00:34:23]You don't really have to pre-prepare anything. And it's really funny when you shoot direct to camera without an audience. This weird perfection thing comes in. It's such a weird thing. But when you're in a live audience, you can just be natural and authentic and real.

[00:34:37]And so I'm just thinking, how can I apply this and make it work for where I'm at?

[00:34:42]>> So good. So good. One of the things that I've noticed is that whether a person is consuming my >> That's what I thought.

[00:34:52]>> Yeah.

[00:34:55]>> Okay, that's okay. I'll just take Richmond's mic.

[00:34:58]>> Will that work?

[00:35:03]>> Okay, sounds good.

[00:35:06]And I'll turn this one off.

[00:35:12]So, um, the last question I want to ask is this. Um, if you were going to share something with our YouTube audience and with the audience here that's live that would be impactful because like I know that with my um, community service content, I meet people who come up to me and tell me they've had these ridiculous results just from watching me on YouTube. People who've taken the challenge um and they didn't go forward with the coaching program have had ridiculous results. People obviously who've taken the coaching programs have just had astronomical results. So many people, so many influencers that you know learned a lot of what they've used to make millions of dollars from our coaching programs. Um, what would you say like if you were gonna tell everybody who's watching um the the way to get the most out of whether it be watching my YouTube videos or anybody's YouTube videos or buying a coaching program, whether it's mine, yours, somebody else's, like what are the key components of getting the most out of consuming content?

[00:36:12]>> Yeah, super simple. And this goes back to like I mean I've always been a fast implement and you said I was rapid. I'm like, wow, rapid. Never heard that before. So, and this goes back to more of a character trait. And I really believe that in the world where we need to build our personal brand and get great results for our clients and also our personal life, like congruency is key.

[00:36:36]>> And that is the most underrated character trait that I think is lacking in most people today. And like I've been lucky to be have been best man five times. That's five different weddings, five speeches I've had to organize. And and it's because I always ask my friends like, "What do you see in me that what made you >> want me to be a best man?" Yeah. Because you what you see is what you get. Like what you say, you do, you follow through. And I even asked Penny, "Why did you marry me?" It's because I can trust you that when you say something, you're going to follow through on it.

[00:37:06]And that's Yeah. Personal congruency.

[00:37:09]Personal congruency. Be the person that follows through on what you said you are going to do. So, especially after you watch a video like this or after you watch anything from my or anything on in courses or coaches like you learn the thing, you say, "Okay, I'm going to do it." You set the goal, maybe you set a vision board or whatever it is, and just follow through on and follow through fast. You will build your character and the trust within yourself so much faster. And as a result, that builds your brand because people will buy your level of congruency. And if they know that you are the person on screen and behind screen and that's the same person, that's what's going to build your brand cuz no one does that. Like no one's like that.

[00:37:47]>> So good. Good stuff. Well guys, um Richmond, this has been a great conversation, bro. Thank you for being willing to do this. Thank you for coming to speak at the event. Thank you for coming to share with our YouTube audience live and on YouTube. And I know you're going to crush it. Um, my objective for all of my first year VIPs is next year in their second year, the ones who are current VIPs now, when they renew, and there's no pressure. I'm not going to ask you if you're going to renew in front of everybody. I'm not going to do that. But I'm just going to say my objective for y'all is for me to help y'all get to at least 100 million in revenue in the next 12 months when you say yes to renewing your VIP. So, congratulations for being in the right place at the right time. And congratulations to all of you for being in the right place at the right time at a time when I had the opportunity to have the man, the myth, and the legend from down under, Richmond. Richmond didn't. Give it up for Richmond, y'all.

[00:38:42]That was great, bro.

[00:38:43]>> Thank you, Martin. race until Thank you,