How Meghan Markle Seemingly BOTCHED As ever Relaunch & OneOff Profile, Is She Starting Fashion Brand

Indexed: 2026-05-22

[00:00:00]Megan Markle continues to botch her business adventures with As ever and one-off being key among them of course because with As ever, we have a series just since the relaunch, a series of fumbles when it comes to the brand reusing content already. And the content she is shooting and sharing on Instagram is just simply bad content. There seems to be still no identity for this brand, no direction that it is going. It just seems to be an absolute disaster as ever. And then you have a one-off where Megan Markle was a week, yes, a week late in posting the details of her outfit for her as ever promotional imagery, of course, missing out on people actually purchasing the products, or did she realize that because everything is so insanely expensive, upwards of $100,000 for the series of promotional images, she realized nobody is ever going to buy that stuff. And so it was sort of pointless to post. But then it comes back to the idea of if you want your clothes to sell, then you need to buy things that people can actually afford. So guys, we are going to get into how Megan Markle continues to astoundingly fail at business. I'm ever flumxed by the botching of just simple basic business practices. So guys, again, we are going to get into all this, but if you haven't been to Royal News Network before, my name is Britney.

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[00:02:55]It really does help all that we do for Royal News Network and the ability of RNN to go and cover royal events in person. It's so incredibly important, guys. But let's go ahead and get into this topic because it just always amazes me that despite all the resources available to Megan resources to be quite honest guys and quite transparent I would love to have when it comes to running my own businesses and getting my own ideas off the ground that she still continues to bungle it is just it blows my mind. How can you be this incredibly bad at business and yet still have people willing to fund you or at least willing to indulge you for a period of time? It really just comes back to the titles of Megan Merkel's victim narrative and that's it. But I do like exploring the business failings because I think there's so much we can learn from what not to do if you are attempting to run a business. Some of these are not even something I initially caught on to. it was what other people but I thought it would be great just to begin with as ever because of course it's been a week since Megan Merkel's relaunch and has the relaunch gone well when it comes to the Instagram following which had cratered to near 877,000 at one point it was like minuscule amounts away she has managed to climb up to 884 being halfway to 885 now I will say guys again I personally think that Megan is paying for a very small number of followers in order to increase and make the brand look more successful. I don't necessarily think this is organic because this is actually a smartlooking growth because I don't think anything that we've seen here would cause anyone to naturally subscribe to the brand if they haven't already. There is nothing new here. There's nothing decent here.

[00:04:50]There is nothing that I would think attract more than maybe a handful of people. Not 78,000, more like 7,000. And so what I think Megan is trying to strategically do here is trying to buffer and kind of increase and make things look a little bit better than they really truly are. And that this rebrand has been, let's say, a modest success. Now, I would assume she would prefer if she could pay for a little bit and have 20, 50, 100,000 people sign up, but the modest growth I still think could be the result of paid subscribers.

[00:05:27]But let's look, obviously, we had the video from last week, which was terrible and awful. And then here's what we have as Megan Merkel again tries to sell this brand. Now, I'm very critical of this brand for for a lot of reasons, but mostly just because I just think it's bad. And I think badness deserves to be called out so that way other people can learn what what not to do. This is a terribly constructed image if you didn't know. It's dark. It's shadowed. You honestly can't see the products well.

[00:05:58]They don't look particularly appealing.

[00:06:00]If you're going to take pictures of products and you want people to buy them, you have to make them look appealing. And none of this looks appealing. And she's still doing these weird sort of trying to make everything into a ritual. Like she uses the word ritual a lot, which which I kind of find a bit icky. I don't really want it to be a ritual to do something like that. Like if you every day you decide to watch this channel, I hope it's just because, oh, I need something to watch. I hope you don't make it like a ritual type thing. I don't know. rituals to me seems kind of like more extensive than just, oh, I just want to see who's who's put out a new video. That's fun. I enjoy perusing YouTube and Royal News Network videos pop up. But she uses rituals quite a bit, I think, to kind of try to get people to see this brand as more than just pedestrian. And it's really shocking to me as well that she's done this whole rebrand and not offered any new products. Of course, there's rumors, and we'll get to that. It says, "Moments of ritual woven throughout the day.

[00:06:59]Morning tea besides breakfast. If you like tea, I don't like tea. So, I mean, I like tea. I'll I'll have tea, but I'm mostly a fruit tea kind of girl, and it's not the first thing I gravitate to.

[00:07:11]I am a hardcore hot chocolate afficionado. Hardcore. If you are hardcore chocolate hot chocolate afficionados, please raise your hand.

[00:07:20]That's where it's at. So, if you like coffee, I mean, whatever. Or tea, but I prefer hot cocoa. It says, "A quiet pause at your desk, a candle lit bath at night, breakfast in bed on slower mornings. Who has breakfast in bed if it's not Mother's Day?" That's what I want to know. Small rhythms that shape the day. Okay, none of this is something like I do like my baths. I am I like my tub time, but except for the quiet pause at desk and the Kindle bath. Like, nobody has breakfast in bed on slower mornings. And morning tea besides breakfast is only if you like tea. So, if you don't like tea, you don't really like her brand. And again, we're trying to sell the same products that we've had for a long time. This looks horrid. I mean, that's a burned out husk of a croissant.

[00:08:09]Does she really think that looks good?

[00:08:11]Oh, that's embarrassing. I haven't even seen that one. That is so bad. Like, the lighting is horrific. The the whole display is is horrifically bad. Like, that none of that looks appealing at all. Like, what is even in that?

[00:08:27]I mean, what even is this?

[00:08:29]Like, I think this is supposed to be spread.

[00:08:33]The orange representing orange marmalade. And then we have a smattering of what looks like some thick butter, orange juice, and a burned out husk of a croissant.

[00:08:46]Croissants are supposed to be very fluffy and stuff like that. Looks disgusting.

[00:08:51]Oh, that looks that looks horrible.

[00:08:55]unbelievably unappetizing. I'm sorry, but nobody is buying her products based off these images. Nobody. Absolutely nobody.

[00:09:03]And of course, the biggest thing for a lot of these images that she uses, except for this one, is you can't actually see the products.

[00:09:10]You can kind of sort of see the product, but it's far away. And because and this this would be another I mean I think critique a Megan and there's a lot of candle companies that do this. So I realize this is not just Megan but you're asking somebody to pay $64 for a non-escript candle. So it could be any scent and we have heard before that the scents are strong. So do you really like that? I just I don't know. I don't know.

[00:09:37]And then we have the crime against marketing which is this horrifically awful image here. Oh, wait. Ah, there it is. Never mind. So, this is a overly cluttered. This is horrifically horrifically designed. This is wildly overcluttered when it comes to an image.

[00:09:54]The the tablecloth should be white or solid color. There is no reason to have because now we have competing colors. We have blue, we have gold, we have yellow, we have red, we have white, we have the the gerbal food down here. We had the blackened croissants because apparently somebody can't actually make croissants.

[00:10:11]We have lemon. We have raspberries. We have tea. Like, is that tea or something else? Cuz that doesn't look like her tea. It's too thick. I guess they put milk in it. This is just a wildly overcluttered image. And it's not actually going to sell her products cuz nothing there looks appetizing. I don't know what anything is. I don't know what she's showing. I like I just don't simply know. And she says here, "Pull the honeycomb straight from the jar and serve alongside cheeses, warm bread, or shakurerie for natural texture and gentle sweetness. shop our sage honey with honeycomb at the link below. Where is the honey, Megan Markle? I don't actually see the honey in this picture.

[00:10:48]You're trying to sell honey and I don't see honey.

[00:10:52]Oh my gosh.

[00:10:55]And honestly as well, how many times guys has she used this shakuderie board example? Like all this woman makes is fingerprint cookies, shakuderie boards, and one pot pasta. That is all this woman makes ever. Like, do you not have any other examples here?

[00:11:13]And then, well, we finally see the honeycomb.

[00:11:16]And then there's this lovely bit. You can see the person in there making the picture. Now, I maybe maybe maybe maybe wouldn't have catched that. It was actually somebody else who caught that.

[00:11:28]And I do apologize for not giving them credit, but what I find most interesting about this picture is that because it's like overhead and everything, it's you this would be something that would be caught again in a strong marketing group. A strong marketing group would go, "Hey, this is an okay image, but let's remove the the the assistant from the shot." Or maybe it's Megan getting it. Who knows? It's like they would have removed the assistant from the shop because it's actually when you look at it. I mean, it's kind of obvious. It's kind of Captain obvious there. Like that's really prominent when you think about it. It's kind of insane. Oh, let's put it back. I mean, that's kind of Did Did that never occur to anybody? And it just looks like there's an obvious crease here. Again, if you are a professional, you remove the crease. If this is a napkin or a tablecloth, you iron out the crease so there is no crease. And what are we supposed to do?

[00:12:23]We got flowers here that look kind of dead. We have derbal food again. We have these teas which don't match this tea.

[00:12:30]The honeycomb lemons a tea. Is that supposed to be the lemon honey? Like the the the story. Again, marketing is a lot, guys. If if you think about it and watch good marketing campaigns, what is it about? It's about telling a story, not just showing X, Y, and Z. It's telling you a story. It's using the products. It's showing how you can use the products and gives good examples and oh, we need the honey, you know, because that's going to sell it.

[00:13:04]And okay, so that should have been the first image. You can also technically see the assistant there, too. That should have been the first image. And again, that should have been photoshopped out. You can 100% photoshop those type of things out of your picture or figure out a way to get the picture without getting the reflection in there.

[00:13:20]There are ways to do that, but this is lame. This is really bad. And then we have what I would argue is a different aesthetic. So, this is a problem.

[00:13:31]There's no consistent aesthetic with As ever. If you want your brand to have a brand identity, it needs to have a consistent aesthetic and a consistent look. That way when people look at it, they automatically go, "Oh, that's such and such." So, just just to be again transparent, when it comes to me making my thumbnails, I'm very very specific.

[00:13:52]There is a specific red I use. The red is always a background. It's white lettering. Sometimes I inverse it. If the picture has a lot of red in it, I do have to inverse it from time to time.

[00:14:01]And I do inverse it for Royal News Network clips. So, if you guys haven't checked that out, so that's where I take clips from the live stream and put them up on a separate channel. So, we're starting to get that kind of moving again, but I use the same font, too, because what I want to do is this. This sounds weird, but honestly, this is how marketing people think.

[00:14:23]I want to sort of train you. I know it sounds weird, but I want you, you look at, you notice that color red, you notice that white lettering, you notice that font, and you know that's an RNN video. I don't have to do much else because I've used the same thing for so long that you automatically know, oh, that's an RNN video. You can just look and boom, that's it. Now, granted, other people on YouTube do it different ways.

[00:14:46]That's just the way I choose to do it, but I find it be very successful. And so, this feels like a very different aesthetic in a lot of ways to me. And this is just again a little cringy because where do you go as a brand in a company when everything is personalized there is there's no room for growth because you're running out of kids. You only got two. You do have your husband.

[00:15:12]So I imagine a hairy husband candle is coming. You already mentioned your wedding anniversary. So like what are we going to start to mind? Princess Diana's birthday, Queen Elizabeth's birthday, her own mother Doria's birthday, her maybe her dad's birthday, Nigeria or something, UK, like they're running out of things to reference and that's why it was kind of idiotic to tie everything back to dates because you run out of dates. You you just do. Now, again, if if I was doing a candle company like this and I was actually looking and I didn't see too much like this, so somebody could steal my idea, then that would probably be okay because I have too many ideas and I can't get them all out. But what I will say is that when it comes to candles, like you could have an infinite amount if you say we're going to do a brand talking about royals like I do. And let's say every candle reference a royal, you could do Jonah Varc. Well, I mean, I guess she's not royal, but connected to a lot of royals. So you can do Jon of Varc, you can do Maria Antuinette, you can do Katherine Deesi, you can do Lucitzia Boura, you can do obviously Queen Elizabeth the 1, you can do Queen Victoria, Queen Elizabeth II, you can go modern, you can go ancient, you could do Katherine the Great of Russia. Like there are an infinite number of examples where you could utilize a date and a candle that would just kind of go on infinity. Yes, there is there is a limit of course, but I'm always surprised as well, guys. you know, Queen Christina of Sweden who abdicated the throne in 171 18, sorry, 1700s, maybe it was 1600s, like that was a major abdication. And so there are so many people you could mine in so many different countries that it would take you a long time to exhaust all your potential options for a candle based on a royal tied to a date. Whereas with Megan, she's basically hit her limit already there. There's not a lot of places to go from here. And any of the other places she goes, people are going to go, "Oo, you sure you want to do that?" Because you're really kind of kind of dragging the gutter here.

[00:17:18]Think this is was a huge error in judgment. And it's also comes across as really narcissistic. I don't know if I would want to buy into a brand where everything the person makes is a self-reference. That comes across as insanely narcissistic. You can do fun nods to yourself from time to time, of course, but smart people can do that in clever ways where it doesn't come across as insanely egotistical. This brand to me comes across as insanely egotistical.

[00:17:46]It says, "The feeling of warm sunshine and blue skies surrounded by love and laughter.

[00:17:51]There wasn't a lot of love and laughter.

[00:17:52]There was a lot of tears and screaming.

[00:17:54]I think celebrating eight years of our founder Megan and Prince Harry's love story. And why do we need to call it a love story? It's not freaking love story. That's I just hate that use of words because it comes across to me again is incredibly egotistical, incredibly grandiose.

[00:18:11]Talks about the signature candle, modern and elegant, love at first sight, the feeling of warm sunshine and blue sky surrounded by love and laughter. This candle holds the ease and joy of a day that holds Megan's most cherished memories. Her wedding. Yeah, because that was when she was at her peak and she fell off that.

[00:18:28]So, she wants to remember her wedding all the time. And again, like what are we gonna do? Celebrate the queen's death with a candle? Like I I don't know where we go. So dumb. And then this was the interesting thing I got today. Trying to sell the perfect gift the as ever pantry. Again, I hate that we lowerase the e so much. Sweet, comforting, and essentially useful from slow mornings and cozy evenings to effortlessly entertaining. Shop the complete as ever pantry at as ever.com.

[00:18:57]So, she has been trying to sell this for a long time now and it is not working.

[00:19:04]This is not a pantry.

[00:19:06]Like a pantry to me would be like flour, sugar, you you have let's say oils and and those sorts of things. None of the the pieces that she's trying to sell there I would consider pantry essentials.

[00:19:20]They are extra. They are additional.

[00:19:23]They are these sorts of things. And so to me, oh, and Megan had to repost it.

[00:19:28]That's hysterical. She reposts her own crap. It's so funny. So anyways, Megan of course trying to make this work just doesn't work. And she sent an email out about this today, too. And I just kept thinking, I was like, you have been trying to sell the pantry idea for months now. We are five months plus into the year. You started this five months ago. It's not selling. you need to let it go and try something else because it's just clearly not working. Put it on clearance, whatever to try and get this to sell because there's something about the brand and this is again what comes from good self-reflection, good what do they call it afteraction reviews and these sorts of things is that you come back to the table and go, "Okay, what worked? What didn't? What can we change?

[00:20:13]What do we keep the same? How how do we innovate?" Because the the problem I think Mega Merkel is running into is that the brand is already stalling. It's already stalling and it's barely a year in. I mean, yeah, we're barely a year in and it's stalling. It's stalling already. You're already having to rebrand and you just started. Now, again, a a counter example would be Sydney Sweeny's Siren. I don't know how well it's doing overall because we don't know the internal metrics, but she's got a lot of SKs, a lot of different concepts going on, which I think is rather interesting. And there's a lot of room for growth in the brand because there's constantly ways to innovate because not everything is a self-reference. The problem with Megan is that everything seems to be a self-reference and she's not a particularly again talented or creative person. And she's not a particularly accomplished person. Again, her accomplishment is marrying a rich guy.

[00:21:06]That's her accomplishment. And yes, you could say that's great, but a lot of women have done that over the centuries.

[00:21:12]Nothing that she's done is particularly groundbreaking. her using her race. I don't I'm sorry, but that just means nothing to me in the grand scheme of things. It really doesn't. I don't really care because I never thought there was a restriction against a person of color marrying into the British monarchy. I always knew it would happen.

[00:21:27]The only people who didn't apparently are Megan Merkel and her fans. Like that's the only people I think anybody else in UK always thought that was a possibility, but Megan's fans not not so much. But the problem comes back to again is that where do you take this brand from here? We have no new products. We have no new ideas. She didn't even tease any new products to be honest. So where does this brand go? If there's no new products, if there's no new ideas, nothing, where does this brand go in the long run? Because you need some sort of structure. You have to have structure to sell. You have to have an identity to sell. And Megan Merkel keeps trying to use the same shticks again and again and again and again. And it's just simply not working. And this rebrand is is bad. It was a bad rebrand of an already bad brand and I think she made it worse in a lot of ways. She's not communicating what this brand is supposed to represent to people and that is going to cause a problem after a while. And then you have oneoff. Now what's interesting guys is I was planning to kind of tease the idea maybe Megan Merkel had abandoned oneoff but apparently not. So we are back to it.

[00:22:36]Oh, I hate this website so much. I think it's horrifically awful website. very clunky. So, she finally added the images from her as ever promos.

[00:22:46]But here's the issue. Let's begin with this one. This was the Oscar Dearenta gown that she got price upon request.

[00:22:55]Why? Because she literally paid them to remake a gown that she wore on her for her wedding reception that was also something that looked exactly like an off the print product. And to me, if you are doing this, well, you find I mean, I guess the whole idea I still don't understand what this stupid website is supposed to do. I still don't I still don't understand how this is supposed to work. Oh, and a Seline jacket for $3,450.

[00:23:23]Is any going to buy that? No. The whole reason that the Australia bit worked is that the products were relatively not super expensive. They were mid to high range. Yes, but they weren't, let's say, so outrageously expensive, nobody could ever buy them. And the other big problem here, guys, is that again, Megan Merkel's rebrand happened May 11th. That was 10 days ago. She just posted this, I think yesterday. So, the mistake here is very obvious. So, if everybody's talking about you and your wardrobe and everything that you wore in this whole thing, you need to post about it immediately in order to grab attention and actually get people to buy. If you don't do that, people aren't going to buy. And isn't that the point is to get people to buy your stuff? I thought that was the entire point, but apparently not. Then we have here, this is Christian Dior is not $297.

[00:24:20]Retail that'd be over a,000. I'm sure the pants $250. Chanel flats $1,75.

[00:24:28]So it's like Oh, the row a woven belt 870 bucks.

[00:24:34]This we have, what is it? This is a relatively inexpensive outfit, but also there's nothing unique about a button-up whatsoever. And this is a really expensive one. And this is sort of dumb.

[00:24:47]So, we have the row nautice wool coat or sweater, sorry, 1,600. And then we have the turtleneck or mock neck, also 1750.

[00:24:56]So, she has a V-neck wrapped around a mock neck. Can Can you get any dumber for a look? I don't think so.

[00:25:06]She has this these Annie Bing pants which apparently are no longer available. She has her Logan Hol. Oh, $62,000.

[00:25:15]$63,000 for that necklace, by the way.

[00:25:18]Is anybody going to buy that? Heck to the no.

[00:25:21]This looked like Seline, but apparently it isn't.

[00:25:25]I swear it's Seline, though. Oh, yeah.

[00:25:27]Seline. But this is a website you can get it from. It says little Seline. Very expensive brand.

[00:25:33]Oh yeah, we already did that one.

[00:25:37]And then white shirt. Annie Bing. Not too expensive. Oh, we got pants though from the road. $1350.

[00:25:48]How much were these earrings? Oh, $7,000 for the earrings. $8,000 for the bracelet.

[00:25:54]Yep. So, this is going to be a collection that will not sell. whereas some of this stuff did because it was somewhat relatively well priced. Some of this stuff on the Australia tour, which is why she purchased it that way. But this latest offering is way too expensive for most people. Most people are in budget crunches right now because the economy isn't so great. So, it doesn't look, let's say, particularly awesome for you to be showing off, let's say, a huge, very luxurious wardrobe because the point is is that you want people to buy your stuff. If nobody can buy your stuff, why even post it? And why post it a week late when you should have posted it earlier to capture the attention more? And we have had a couple of things where Megan Merkel didn't even post. She went to Geneva, Switzerland.

[00:26:45]Hasn't posted that hideously boring, but like I think $10,000 outfit that she wore, which was a a Chris dress and coat. Like the coat is like three or $4,000. The dress I'm sure is $3,000.

[00:27:00]Didn't post that. So, it it comes to the point of well, what's the point? If you're going to do this, you need to actually buy budget friendly to actually get people to buy. Because that's the thing, let's be honest. like tubes and co very very budgetly conscious. So you can buy that really relatively well. If I was going to let's say market Louis Vuitton makeup, some people would be dipping out going, "No, that eyeshadow palette is like $265.

[00:27:27]I'm not going to buy that." Or the lipstick is like $150. I can't remember what the prices were. But I remember looking at them going, "That's that's rather insane." Again, I wouldn't mind trying them, but same time, I'm like, that's really insane. And that's the thing when it comes to Megan is that she's way, way, way, I think, not thinking about this particularly well in terms of how to actually market herself and make herself more appealing so that more people buy because the whole point of all this is to make money. And if you're going to go down the track of I just want to make money, then just do it. Stop with this kind of like kind of she's kind of like, well, I want to get there, but then I get criticized and so I go back and so I go there and then I go like she's constantly just wa waffling backwards and forward. She's like one of those, you know, little man things out of a car lab that goes that's that's what she's doing. She's waffling all over the place cuz she doesn't know what to do and she hasn't hit on anything yet that is really truly bankable. Again, a lot of their Netflix money, ladies and gentlemen, went into the as ever inventory. So, whatever they were supposed to get, a good chunk of that went into as ever. So, in order to get that money out, Megan has to sell products, which is the one thing she's struggling to do. She's trying to segue into fashion. Now, we've heard there have been rumors and of course there was a size guide that show up on the website for an inexplicable reason. Megan seemed like, "Oh, no, no, no. We're not doing fashion." It's like, but then why was the size guide on there? I imagine fashion is coming, but if you can't get your jam to sell, if you can't get people to buy your products, which I think is why Megan Merkel kind of backed off oneoff because it wasn't as successful as she wanted it to be. And so she tends to kind of dip out when things aren't making money. And guys, the other thing about Megan's fashion here with one-off, which I forgot to mention, is that her stated purpose for having a one-off was to uplift smaller designers, designers that she thought weren't getting credit and these sorts of things. And yet throughout the whole as ever campaign, she's wearing Christian Dior, Chanel, Cardier, Seline.

[00:29:40]We have the row, which is very, very expensive and exclusive. Obviously, it's run by Mary Kate and Ashley Olsen, but at the same time, I don't feel like any of the brands that were featured on her as ever campaign actually reflects her stated intention to uplift smaller brands and these sorts of things. She chose major high-end designers. And the reason she does that, including Oscar Dearenta, of course, is that that's what she truly likes and wants to wear. The altruistic purpose just is non-existent.

[00:30:09]But Megan's problem is she can't help but try to make everything altruistic when she's really just after the money.

[00:30:16]And I think honestly if she was just clear, hey, I just want the money, I think she'd get a heck of a lot more people interested in her stuff rather than trying to play every side and go this altruistic wow when we can all see that that's just completely and utterly hogwash. The only reason she can't really with as ever is that again I think millions upon millions of dollars of what was supposed to be their Netflix paycheck went into the the brand. And so again Netflix was sort of happy to have the write off and go well this is your problem now. If you can make money off of it great but we're not you're ever going to make much of a profit off this brand.

[00:30:52]And her rebrand has shown that she still can't get out of the amateur box. She's still stuck there. She still continues to botch what should be easy layups for a brand. But I think it's simply because she can't take any advice. She can't take any criticism and she can't take any direction. And unfortunately, when you don't know what you're doing, it really does show. It does show after a while. And you have to figure out in whatever way possible how you're going to address things. How you going to make things work? Because there is a way, I think, to make as ever work. But I don't think Megan Merkel is the quoteunquote founder to make that happen and instead I think she's going to continue to botch and fumble her way around business and likely not making much in return. But guys, those are my thoughts. Let me know yours down below. Don't forget to check out Tubes and Co. and let me know if you guys have any questions. Thank you again so much for watching and I shall speak to you very soon. Bye.