Cardano is attempting to buy institutional relevance through high-profile events, trading its academic isolation for aggressive market visibility. This shift toward measurable marketing spend is a necessary evolution, but the real challenge remains converting networking into actual ecosystem utility.
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Cardano's Big Singapore Push: Why Summit + TOKEN2049 Could Shape the Next Cycle本站收录:
In this episode, Peter sits down with Laura Matticucci from the Cardano Foundation and Nathaniel Acton from EMURGO to unpack the treasury proposals behind Cardano Summit 2026 in Singapore and Cardano's presence at TOKEN2049. Rather than arguing in the abstract, they walk through the specific community concerns: why treasury funding is being used after Voltaire, what EMURGO's decision to remove its 15% management fee changes, how milestone-based withdrawals work, and how the teams plan around ADA volatility while budgeting in USD. The conversation also gets into what these events are actually meant to deliver. That includes developer participation, builder exposure, enterprise and regulatory conversations, media reach, and the longer sales cycles that begin at major events and later surface as partnerships or integrations. Peter closes with a clear DRep call to action, arguing that Cardano should leverage its current momentum in infrastructure and institutional readiness rather than step back from high-signal global events. References: - Cardano Foundation Activity and Financial Report 2025 — https://link.learncardano.io/Xf5pJE - Cardano Foundation Activity and Financial Report 2025 — https://link.learncardano.io/ngHWCn - Cardano Summit 2026 - Singapore | 5-6 October — https://link.learncardano.io/ERBuyW - TOKEN2049 | 7-8 October 2026 | Singapore — https://link.learncardano.io/T49v1I Proposal on Cardanoscan - https://link.learncardano.io/lRh3HE - https://link.learncardano.io/GrfcOI - https://link.learncardano.io/Mx5NHZ 0:00 Why Peter Supports It 3:38 Meet Laura and Nate 5:05 What Cardano Summit Is 7:18 What TOKEN2049 Delivers 9:52 Why Treasury Funds It 11:06 EMURGO Drops 15% Fee 16:20 How ROI Gets Measured 24:09 Why Now Matters 28:00 Midnight Coordination 31:53 What Success Looks Like 📧 All my links - https://link.learncardano.io/j4yE4L 📈💰📊 Referral links Kraken - https://link.learncardano.io/35NAWG MEXC - https://link.learncardano.io/Xx7347 OKX - https://link.learncardano.io/yi4wpX Coinstash AU - https://link.learncardano.io/gKMuB8 ✅Check out more Cardano news and updates: 🔗 https://link.learncardano.io/lbdonS 💰 Support the channel 💰 🔒 Get a hardware wallet! 🔒 🔗 https://link.learncardano.io/SWwpua 💳 🔗 https://link.learncardano.io/ZG3459 ☕ BUY ME A COFFEE ☕ 🔗 https://link.learncardano.io/E6wHk0 Delegate to Our Stake Pool Search for the pool ticker ADAOZ 🔗 https://link.learncardano.io/8eQt6m 🗳️ Tutorial: https://link.learncardano.io/qovU2d DRep ID: drep1yftc8zs7gjcj4a9nxzplz4wg6cwweya0kxp8adnw59vsyrqvrysud DRep ID (legacy): drep127pc58jyky40fvess0c4tjxkrnkf8ta3sfltvm4ptypqc5fgav3 🚀 Become a Member!!! Join this channel to get access to awesome perks! 🌟 🔗 https://link.learncardano.io/1qhahg Members get: 🕒 Early access to all content 🎥 Exclusive members-only videos Thanks for your support! 🙌🎉 === DISCLAIMER: This content is for informational and educational purposes only and is not financial, investment, or legal advice. I am not affiliated with, nor compensated by, the project discussed—no tokens, payments, or incentives received. I do not hold a stake in the project, including private or future allocations. All views are my own, based on public information. Always do your own research and consult a licensed advisor before investing. Crypto investments carry high risk, and past performance is no guarantee of future results. I am not responsible for any decisions you make based on this content. 🔗 https://www.youtube.com/watch?v=Fq8FhvxET2k === Subscribe to the audio podcast: 🔗 https://link.learncardano.io/IbVJqj 🔗 https://link.learncardano.io/gvOCtH 🔗 https://link.learncardano.io/cQEeJd Follow on Social: 🔗 https://link.learncardano.io/sH30IF 🔗 https://link.learncardano.io/zJdm3z #cardano #ada #blockchain
This interview, I'll be talking with Laura from the Cardano Foundation, the director of marketing there, and also Nate, the VP of global marketing at Emurgo. And we're going to talk about the Cardano Foundation and Token 2049, those two big [music] proposals that will put Cardano essentially on the center stage here in Asia, in Singapore.
So, it's something I'm really passionate about, and I think we really should fund. And me as a DRep, I'm I'm going to vote yes on these ones. I'm going to tell you why, and I think a lot of people need to really look into this and get an understanding why. So, last year, we had the critical Cardano [music] critical integrations package. We had the PIF, we had June Analytics, we had Layer Zero, and we had USDCX, [music] all integrated in. And we have that momentum, and we have the next V2 of that on chain at the moment that's going to be voted on. I'm going to vote yes for that one as well to take the chain further.
>> [music] >> And really, the bear market is hard. The price of ADA is very low, and it's hard to fathom that we're spending so much ADA to get these things done. But we're building this these core infrastructure that we need for institutional adoption.
And that's the main narrative that we have at the moment. The retail is primarily gone. [music] We're not going to see the NFT craze come again. We're not going to see meme coins come again.
They've come and gone. That's That's basically [music] it. The real players now are looking at stable coins, real yield from stable coins, the tokenization of stocks. So, this is all institutional players, and they go to these type of events, and it takes years for these deals to come into play.
So, we've got all this really deep integrations and everything that we need for real-world assets, um stock trading on the Cardano blockchain, all those things. We have that coming in and it's going to take a year to fully get all these integrations in, maybe even quicker. So, I really hope they come in quicker. But, [music] to get the deals, the partnerships, the enterprise level clients that we do need to come on to chain, it's getting in front of users right now, getting in front of the right people right now at these type of events. So, I for whatever reason people are saying maybe we shouldn't fund these events this year. I really do deeply believe that we should be capitalizing on this momentum that we have where we're seeing Bitcoin DeFi, we're seeing all these really cool things come into the chain, and we should really be capitalizing on that, getting in front of people at these big major events. We got 20, 30,000 people coming to Token 2049 this year in Singapore, and it's stupid for us not to be there front and center stage. That's my two cents. If you are a delegate to a DRep, and you haven't reached out to them to find out how they're going to vote, please do so now. There's only a few more days before the voting for this ends, and if they're voting not in the direction that you believe that it should be voted for, please reach out to them. Find out what they're voting for, and redelegate your ADA to someone that is voting the way that you feel is correct, okay?
I'll be voting yes for these two proposals.
I'd love to see Cardano front center at these particular events, and capitalize on the momentum that we have with all the development. Anyway, let's get into this interview with Laura and Nate. They share a whole wealth of knowledge around the planning, around the metrics, KPIs, and we answer a lot of the community questions. I gathered as much as possible, collated them into this interview so that you have concrete answers from them. Okay, let's get into it. All right, everyone. We've got a really exciting interview here. We're going to talk through the Cardano Summit proposal and also token 2049 as well.
We've got a lot to go through here and have two very special guests joining me on this episode to go through everything in the proposal. We have Laura Betucci, the director and of marketing and communications at the Cardano Foundation and also Nathaniel Acton, the VP global marketing at Emurgo. We're going to go through all of these community questions and comments in regards to the proposals that have been up for a while so we can get a really concrete answer and alignment with what's going on here for this. So, Laura, Nathaniel, thank you for joining me on the podcast. Thanks for having us. Thank you so much for giving us the opportunity. Yeah, thanks.
Now, I think everyone's seen the various proposals that have been placed online for the two major events or kind of one big major event. But for a lot of people such as myself, I've never been to a Cardano Summit or a Token 2049 or an event of that type of scale. What are these events like? What type of people go to these events? What would people expect to see if they went to a Cardano Summit or Token 2049? I really hope you can join us this time, Peter.
I hope so, too. It's a lot closer than the other ones. Yes, yes, yes. Correct.
So, look, the summit has been evolving in the years and used to be longer and then it used to be shorter. So, what how it looks like today and what we are planning here is a similar thing as the Berlin Summit. So, this time it's a two-day with one day specific to the ecosystem where people are going to meet and discuss governance in the morning and the various committees are joining forces together. Normally, they meet online so it's a good thing for them to have a space where to go. Then, we have the Battle of the Builders, where the uh, the project are competing and pitching. We also have a hackathon, which goes on uh, through uh, the day and starts actually online already before. And we have a lot of workshops and things going on the first day.
And we close with a nice reception, where everyone comes together. Then, the second day is opening up the doors to actually the global stage. So, that's the day where people are joining from the outside. We're having uh, regulatory panels. We're going to have enterprise institutional builder stage, which is uh, dedicated to tech talks with demos from the projects. We also have an expo area with the booths, where actually the all activity are coming together. So, we have multiple stages, multiple masterclasses and roundtables, and it's really a, as you know it from other big events, just dedicated to Cardano. So, we want there to really transmit to the outside world how you can use Cardano, which are the technical development, what has been done through the year. And it happens once a year. Last year, we had multiple events going on. We had six in total. We had a flagship summit in Berlin, and also multiple events going on uh, around the globe. So, we had uh, in Las Vegas, we had something attached to Evo. Nate did something in Asia in Bangalore for developers. Then, we had uh, about in Africa and um, Ada Solar in Rio and Latam. So, many things, nice two days.
And what is uh, Token 2049 like? I've I've seen numbers like 20, 30,000 people passing through Singapore or Dubai, wherever it's being held. And I'd I'd really like to know what how what that type of event is like. Yeah, I think Token has um, quickly become one of the most important events in the crypto calendar. And all all, yeah, I'd say the the fintech and and crypto calendar with that kind of F1 week. This year it's a bit more important because Token Dubai was canceled. So, there's even more of a kind of concentration of people coming in from investors, enterprise builders, all arriving and you're you're quite right, it's over 30,000 people arriving and part part of that reason is why the summit is going to be there for 2 days and then the token activation will be for the other two. There's over 900 side events. We will have a a Cardano builder stage, the second largest uh booth in the area where 30 builders will receive tickets, the opportunity to present at the booth and within that kind of platinum sponsorship um placement and um bunch of other different kind of branding opportunities. So, yeah, I think the country's quite important that city for for, you know, a web3 hub, but equally that week is where decision-makers come and they they a lot of people fly into Singapore. I mean, one of the kind of stats that I can say is out of the core integration proposal, some of those conversations began in in Token 2049. So, it's There are decisions being made. There are gatherings of very important C-level decision-makers and um and it's good for us. It's very critical for the chain to have its exposure there. Yeah, I can see having a lot of the Kadena community around at that same time would be very beneficial. Coming in early to do all the govern side of things, the hackathons, and exposing people that are coming to 2049 to what Kadena is doing as well, and then integrate that in with the booth and everything else. So, I see a huge amount of benefit there. And I I don't think a lot of the Kadena community are against having Kadena there and having the big event. I think the the main thing around it is all to do with the funding. And we know that you guys have a really good track record. We've seen various multiple years of the Kadena summit being run and uh how successful they are. We've seen you guys at Paris Blockchain Week, seen Emurgo there, and we've seen them at Money 2020 in Thailand. So, organizing events and being present, I think that isn't an issue. It all comes down to the funding.
And the big question is, why should the treasury actually be funding this instead of the Cardano Foundation and Emurgo? I know there's a lot of talk online about this, but for some people, this is probably the first time they're hearing that the foundation and Emurgo aren't paying for it out of their own pocket, but are asking treasury funding.
So, what what is the reason here? What's what's the idea behind this? Sure.
So, it's it's been asked a few times, and and like you mentioned, there's people who have new come in new, and you know, it's something that we should definitely briefly cover.
So, we we start at the beginning. So, after Voltaire, Cardano became decentralized, and the treasury was moved into the hands of the community.
Actually, this was my first job at Emurgo, working alongside the Voltaire and IO teams. This fundamentally changed the roles of the founding entities. How Cardano was funded, the development, you know, comes with clear milestones, grills, accountability.
There is a misconception that Emurgo is sitting on billions of ADA from services rendered during the ICO. It's it's not accurate. With that said, our unified event proposal last year had one of the highest yes vote counts out of all the proposals. Event marketing is critical for Cardano, and we understand that. We understand that this question comes up quite often. So, what I'd like to announce today is that we plan to forego the 15% management fee that was included in the proposal, and refund that back to the treasury. This means that we are running token 249 and any future unified event proposals that we submit at the cheapest possible cost to the treasury.
So, I'll leave that one with you. So, look, Peter, this is the same thing for CF. So, we have 110 people that are working for the foundation and various streams, right? So, the foundation has a an activity report including also the financial insights report on all the assets and the money spent in the allocation on the projects and how much and it's all tracked. It's all public and it's released once a year. So, you can find them all also for the past on the website of the Cardano Foundation.
So, we are pretty much transparent on how we use the funds, how we use the money and also now on chain through the integration with Reef, so you can also see everything on chain. So, I am I understand the the the the ideal thinking of CF did it for the past years. In the history the history is this. So, I'm with the ecosystem just 2 years before the the the summits were run by IOG. This was before 2022. They they were run by IOG.
Then 2022 IOG asked us, yeah, CF to run the summits because of course it's a lot of work. They were focusing on something else, so we took it on and the team prepared beautiful summits everywhere really nice for starting conversations, continuing conversations, and to making deals. The thing is this, they were co-sponsored, right? It was not just CF paying for the whole thing. They were co-sponsored co-sponsored from all the entities. Now, with Voltaire this has come to an end because there is a treasury there for driving ecosystem-wide efforts, I would say, not single activities. That's why that was the solution that was was found. So, last year was the same, so it's not new this year. Last year was the same, so we had a treasury going on for the summit.
It was a 1.4 billion for the Berlin one and 400,000 USD for each of the regional events going on. So, that was the same mechanism last year, so it's not new as much as possible while trying to reassess the strategy because it's been changing last year a lot, right? So we went out with the critical integration budgets, Cardano strategy, Cardano Vision 2030 from the product committees.
Many things have to change from the 2025 uh status quo which we had, right?
Switched and the strategy also for summit to attach it more to financial centers, to hubs like Token and and Singapore. I mean, Ripple is doing New York, then Solana is doing London. Last year they were at Abu Dhabi. So everyone is rotating around those kind of events.
So we are aligning same thing like the others. And making it happen in Singapore requires a bit more. So the budget request this time is 1.95 for the summit and CF is covering itself 380,000 for in terms of people and and teams working for the summit. And we're not paying anything from the treasury towards travels and lodging and whatever. For us, this is not inclusive.
So we are kind of working for free, but we're using the treasury money for making it happen. That's the structure of the summit just to make it clear.
Nothing goes in our pocket. We always add more um to the to the treasury. Understood.
Okay, thank you for painting that picture and explaining how it's worked in the past and how it's working this year. And I'm kind of glad that Mergo that extra 15% is being discounted there to make the event just that little bit cheaper and I think a little bit more palatable for a lot of the voters out there. So that's that's a bit of fresh news. I hadn't heard of that one before. So thank you for sharing that and um yeah, >> [laughter] >> it's it's good to know. Now for for those that don't know about the transparent reporting that the Cardano Foundation does, I'll put a link to that down below as well so you can see all the the numbers and everything from that. Now that there was a comment in regards to the funding from last year.
So last year you Laura, you did mention it was going through the treasury and governance proposals as well. And from what I've been told, the money from with the point of allocation to withdraw, because the market went down, you guys all ended up with a lot less money than you were expecting. And this wasn't just isolated to the Cardano Foundation and Mergo, many, many projects had this same problem. Can Can you explain what happened here with the numbers and the withdrawal of the funds once it was all actioned? Yeah, I can I can take this one. Yeah, I think this is a really important question because um Well, one, thank you to the person who pointed this out because it shows that they're they're looking at withdrawal times and and the price and um and that that's great because, you know, um one thing I'd say is if D-reps should vote for proposers who have a capable treasury management because this is a risk. Um so, now I'll I'll go into the explanation. I think the first first thing that we need to know is the value of ADA fluctuated, but we plan everything and budget everything in USD.
So, our approach fully aligns with the conference rate cards and how much we state the sponsorship value is in consensus or token. So, the USD value of the delivery has not been reduced. So, in summary, we have not lowered the value of any sponsorship of any kind. We We're supported by great treasury management teams that ensures our stability. Obviously, I can't speak for other proposers, but I can confidently assure you that the fiat investment as originally proposed was not reduced. Um but, I can see how that conclusion was made. Um but, yeah, rest assured, we're we're all good. Yeah, if if I may add a couple of things in here. So, what is not is not sometimes clear is that you don't get one treasury withdrawal, you get all the money and then it's done. It works through milestones. So, it's depending really on the time. So, I think the first milestone was over the 0.50 that we put it in the in the in the treasury draw proposal, but the the other ones were lower. So, and we as a CF, so I was the one waking up at 3:00 a.m. I remember and putting the proposal into the into sec because I didn't know if it was closing. So, I was me. Yes, but I'm the kind of administrator for the other three entities that are working with us and for the summit it was more it was five of five of them. Meaning that we are checking we have milestones that we agreed with them on how to execute and when to execute some of the events and then we are paying of course to them the amount. It's everything in it of course, it goes from a wallet to a wallet depending on the time and depending on the agreed milestones. So, we're checking the invoices, we're checking what they do and then that we disburse the money. So, either we do this in stable guys at some point or it's it's always will be in the same and I understand the feeling that someone is getting more because you see the [clears throat] 0.8 or you see the 0.7 so it's more what is more than agreed. I can assure you there was no money making in there. There's really just us having to add on top of the treasury because the last withdrawal was 0.20 and I think one is still outstanding for some of the proposals because some events are still happening and you need to do the count of the leads, the count of the KPIs and all of those and if you succeed and it's the milestone is released. So, there is a lot of a process of checking on deliverables and checking of the execution of the teams. Uh would be nice, right? If you could get one milestone and then it's covered super fantastic. It doesn't work like this. Question for the ecosystem maybe it's a stable conversion of the treasury at some point useful to limit the the problems, but yeah, for these events here it's all under control. We delivered almost all of them. The only one which is still pending is the WebEx from a Murgo in >> We have WebX in July. In July? Yep. It It's hard planning for events over a year timeline, especially with that fluctuating price of Ada.
>> you really have to plan it a year in advance, otherwise you're not going to get a good spot. Exactly. Exactly. So, I I'm assuming you planned Token 2049 and the Cardano Summit in Singapore before you even finish Berlin. Yeah, precisely. I I would love to see the stabilization stablecoin conversion of the treasury funds at the point of when the treasury rounds actually start, so that we have a locked-in value and we're not fighting for a price of Ada and doing all these weird conversion things within Intersect. That That'd be nice.
But, you know, one thing at a time, right? We'll tackle one thing at a time.
Okay, so since we're not pulling out Ada at the stablecoin price, and what happens now if Ada drops even further?
So, we're at 0.25 Ada at the moment, which is terrible, and I don't want to see it drop any further, but what happens if it does over the next year for the rest of the year until the summit starts, and you got to meet all those milestones and KPIs? Uh what what's going to happen? Uh there's going to be more shortfall. Are you guys going to fork out more of your own funds to to cover that gap?
>> Yeah. So, there is all of a system of risk management. When we did the calculation for the summit, um with the finance team, this is not with me, it's really with them. Um I mean, the from the time of you submit the proposal to the the very the first treasury withdrawal is um 5 weeks, 6 weeks. So, uh we would come up for the shortage, for sure. Okay, cool. That That's really good to hear.
Another comment that came out from the community was, "How do we measure the value that comes out of these events, the return on investment?" I know a lot of people say, "We can do uh proof of onboarding, see how many wallets get created." These events are kind of hard.
Like, with a dapp, you can see monthly active users, TVL, measurable on-chain metrics, but an event is kind of I don't know. You meet people, you can make build connections, you make meetings.
How do we know that there's a good return on our investment for these events? We agreed on KPIs before before the treasure withdrawal. So, every treasure withdrawal goes with a set of KPIs that we agreed. And of course, there you know, where you go with, you know, with your experience and the years of marketing behind. It's all about attribution. Attribution is very demanding for events, for sure. But, there are a lot of things that you can do in terms of and I can talk you through the KPIs that we had last year. So, we are tracking the numbers of participants that we had. It was last year was 403.
Then, of course, developer participations because of the hackathon.
So, we got 2,000 people in in the room. So, we are tracking all of those. And then, of course, out of those 200 people, we received 580 project submissions. So, we can also see that. That's all trackable. And then, of course, you have all of those participations in terms of government or institutions or enterprises through, you know, the the badge system. So, we can see where they are from and what they do. And then, of course, we have all the piece around what's happening after, right? So, how many types of collaboration are coming out of those these events? And of course, it's not converting in 3 months. You know, it it's enter it's a serious enterprise that here. We are talking about infrastructure. It takes a while. So, I cannot give an answer tomorrow on what I did yesterday. You need to look it on a on a long scale. So, for the last year, I can tell you we had I went into the system to give you some good numbers and some good things for the summits the previous summits we had. Petrobras, we had Petrobras, which is a huge company in Latin.
We had the European Commission coming in. We also have the German Parliament from last year and we're still talking to them. Draper University is also one of the things that came out of last year, which is a huge plus for the ecosystem. This That was big. Yeah.
Huge, absolutely. The Ryan fund, amazing. Then there's a German bank. I'm not going to say more, but this is coming in in a couple of a couple of months. You'll see the news. And also the media side of things, we're tracking all of those. So we know the share of voice, which goes really high and you know how many earned piece of media we had. So we had around 600. We had conversation to the Wall Street Journal, the Financial Times, The Verge and all of those. They come out of this type of engagement. And that's all tracked. TVL, yeah, no, I can't. But that shouldn't be the only focus of the activity that we do. Look, we're looking into brand and demand, right? And it's a it's a juggling of both. There's no demand if you don't do also the brand, but the brand alone doesn't bring demand. Yes.
Yes. Yes.
You got to talk about the products that you build, otherwise no one will come and use them. It's a big balancing act.
So I'd like to know, why is it the right time to invest in the summit and Token 2049 now? I know we've got factors like the Dubai one was canceled, so there there's going to be more focus at 20 Token 2049. But yeah, I've seen people say, why don't we just skip this year?
You know, it's a it's a bad year to spend money. What happens if we just skip it and just continue next year?
What happens if we do that?
>> It's an interesting question and I think when we talk about reduced budgets, bringing the proposals down, we've we've met the kind of community not demands, but I'd say appetite in terms of spending less. So we both went away and reviewed the summit. The summit came down. Token went from title sponsorship down to platinum to kind of ensure that we were spending at a level that was reflective of the market climate. I would say in terms of skipping things completely.
The exposure that we have at these global events, even to be around in in bear markets, it's very much critical for the conversations and deals that we're we're making. So, last week we announced that the Cardano card will have a self-custody version in Japan.
And that was with a Japanese domestic provider. How is this connected to events? Well, these deals happen at different events and they can happen in in a bull cycle or a bear market. And and having that kind of momentum of branding exposure, even if it's not top level, even if it's a reduced amount as we've we've kind of proposed, it's very important because businesses still need to still need to run and deals still need to be made. So, hopefully that answers the question.
Look, we've been we've been doing so much from 2024. I mean, 2024, you barely could see. When I joined, there was a booth from Emurgo, a token, there was something going on on IOG side, there was something which was CF, and I didn't see new in the space. I didn't even see the Cardano brand out there. So, look, we've been doing so much to make this happen.
If you add on top all those incredible integration that we're doing now, hopefully this continues.
We cannot just let it go, right? It's been a hell of a hell of a work to coordinate all of those events. Been 13 events for the booth proposals and the six summits everywhere. They go along with interviews, with Fred on stage, Charles on stage, Phil on stage, and all of those. So, the teams are really spinning, which means also that gives exposure to the projects, and the projects are doing nicely now. So, we need to give them the stage that they deserve. And the more efficient way, I know it's a 1.9, but the more efficient way is to go there where the people are.
So, we don't need to fly anyone in. They don't need to have a huge team of sales directors, business law business people that go and pitch for them. People will come in and they are already there. So, I think it's in terms of money spent 2 days, it's better than flying around the whole year and trying to get deals and trying to get people. Those people are at Token. Yep. Everyone's in one place at the same time. And I really do believe like even in the bear market now, we're seeing some strong momentum with what's being built on the Cardano ecosystem. We've got the Cardano critical integrations happening. We've got the V2 of that happening. We're at the cusp of having everything that we need. And to stop marketing and onboarding and showing what Cardano is capable of now, personally, I really think it's the worst time to do it. We really need to ramp things up right now so that we can make the deals now that will be executed in a year's time, hopefully, when the market recovers. That's my Yeah, they're not stopping. No one else is stopping. No one else is stopping.
Well, why should we stop? Yeah, anyway.
Okay, enough of my rant there. Some Some other people had mentioned possibly combining efforts with something like the Midnight Foundation and what they're doing. So, you know, Midnight's pumping out their events. They were just at Consensus in Miami. Well, I I don't know if they've committed to anything at Token 2049 as well, but, you know, combining some stuff, they're doing dual hackathons, doing a hackathon with uh you know, Midnight integrating into Cardano over the summer as well. That would have been cool to see because there are a lot of parallels happening there. Could there have been any combined events and uh you know, with Midnight or anything there? So, we did last year, I think one of the tracks from uh Nate in the hackathon of the hackathon was Midnight, if I'm not mistaken. Oh, yes.
>> Yes, so it's it's not widely known, of course, but we feel work very closely together. The India Blockchain Week Hackathon, which brought thousands of developers in, it was Cardano and it had a it had a privacy track, which was which was midnight. And so, yes, we work together. TOKEN2049 has also merged together. So, you we work together, yes.
I cannot talk for IOG, of course, but we at CF were in a call a couple of months ago with the midnight team, the event team, to share where they're going to be, where we're going to be, and also talk about the possible Hackathon track.
So, we are talking, but there's nothing on paper yet. So, I don't know if they have already summit. I don't know if they are committing to anything on TOKEN. I guess so.
But they know they were open, we're here. It'd be silly of them not to be there as well, and combining efforts does make sense, but uh we'll see what happens. All right. So, for the community's sake, from a year's time from now, the summit went ahead, TOKEN2049 seemed like a big success.
Besides the what are the main KPIs that we can measure from this? Like I I want people to from this video to take away some key ideas of what should have come out of the event. What what was the main things that we should be judging the success of these events by? I think it's really try coming down to the KPIs and all of the tracking that we're doing there. So, we're talking about strategic collaborations and not close ones, but really, you know, multiple touches until they get signed. It's the media exposure, it's the share of voices, the numbers of developers coming, the numbers of community project coming, but also the government and the regulatory talks that we're going to have. So, it's a multitude of things, and really we are tracking all of those. They are always published together with the and I know it's a bit scatter where you can find things, but each time we publish a blog on the Cardano website where we wrapped up the whole entire summit from last year. These are there are links in there where you can see the KPIs achieved if it will succeed and thankfully we succeed all of those, but it's all tracking there. We're doing the same also for the second proposal which is the portal proposal as soon as we are done with everything. So, it's visible, it's there. People can really go back and and track things and it's also linked into the new proposals like the summit one has a link to the KPIs and achievements. But yeah, it's really the numbers of leads, MQL and all of those that you can track in the system. Some of them we can track, some of them we cannot track because there is, you know, the builders doing their own things in terms of conversations. But for some of the for some of them we know how they're doing what's happening behind. Okay.
From from my own personal metrics, I'd love to see numbers around how many developers were onboarded from the hackathon, how many stayed on after a year's time and then how many deals and partnerships like major enterprise level partnerships came out of the event. So, I'd I'd love to grab those I I will grab those numbers actually and put them at the end of the videos from the um the document there.
So, that'll be I think my personal ones.
Okay. So, this is my last question here and this goes around to the reach of some other areas of the world. So, we've got the the global summit. I know last year in Berlin we had a lot of the satellite events, six of them I believe.
Is it going to be anything like that this year or is it because the costs are so high for Singapore we just can't have those at all? Yeah, correct. We tried to consolidate everything in one. Also, we did a survey last year asking what's the preference for next year at the summit and 67 said they would love to have one.
So, they don't have to travel everywhere to meet everyone. Kind of consolidated for this year I guess. We'll we'll see for next year, but this year we tried to consolidate everything in one. And also, I think the treasury ask is uh is enough Uh time. But this doesn't mean the summit travels around, right? So, each time it's a different location to give the possibility to um a large amount of community project to really come and see. And Asia was long due.
Uh it was the time it was really time for Cardano to come to Asia, yes. Okay.
Well, fingers crossed I can make it over to Singapore this year. That was the plan. So, market conditions are a little not uh not so much favorable at the moment, but um I fingers crossed I do make it over there. But Laura, Nate, thank you so much for joining me on this podcast and talking through everything around the Cardano Summit and TOKEN 2049, the treasury proposals there. If anyone is a DRep or if you've delegated to a DRep, please reach out to them and ask what their stance is with these two proposals. If it doesn't align with what you are expecting, you can redelegate to another delegate so that you can get uh what you want voted on chain. So, do reach out to your DRep as soon as possible. Uh I'll pull up all those notes in regards to the KPIs and uh all the measurable things from the reports last year. I'll put them the links in the show notes down below for you guys as well. So, if you want to go through them, you can. But uh I would hate to see these events not supported. So, fingers crossed we do get them over the line. But uh Laura, Nate, thank you so much for joining me on the podcast.
Thank you. Thank you so much. Thanks so much for having us.
So, hopefully you guys got something out of this. All the links, resources, the last year's reporting KPIs for the Cardano Summit 2025 are down there in the links below for you guys. So, you can look into it and see what the Cardano Summit had actually achieved. Uh I remember covering all those hackathon events as well and seeing the midnight uh results coming in, too. And you know, I completely forgot about that. And we do forget about these things. So much happens in the crypto space over the course of a month that we do forget these little things such as these awesome success stories that we do have in the ecosystem. So, don't forget what we have achieved, where we have come from. We've done a lot over the last year. All right.
Hopefully, this one does go through. No, it will get through. I will see you guys, if you're going to Singapore this year. [music] We're going to have an awesome time at Token 2049 and at the Cardano Summit.
So, guys, I'll see you in Singapore.
Stay optimistic and I'll see you in the next video.
>> [music]
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